Top Educational Games on Android in Brazil: Q2 2023 Performance

In the second quarter of 2023, the top educational games on the Android platform in Brazil showed varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at the top 5 apps:

Toca Boca World experienced consistent weekly revenue, peaking at around $52K in early April before stabilizing between $32K and $43K for the rest of the quarter. Downloads saw a high of approximately 168K in early April and remained mostly above 100K throughout the period, with a notable increase to about 155K in mid-June. Active users fluctuated, reaching a peak of 2.8M at the start of April but dipping to around 1.9M by late May, before rising again to approximately 2.2M by the end of June.

Coloring & Learn, from Orange Studios Games, demonstrated stable weekly revenue, mostly hovering around $50 to $120. The app's downloads peaked at around 130K in mid-April, with a significant drop to 59K by the end of May, before stabilizing around 92K to 104K towards the end of the quarter. Active users showed a consistent upward trend, starting from nearly 1M in late March and reaching over 1.3M by mid-June.

Toca Boca Jr, although not generating any revenue, consistently maintained weekly downloads between 68K and 92K. The app saw its highest downloads in mid-April at about 92K. Active users remained relatively stable, with slight fluctuations, peaking at approximately 830K in mid-April and ending the quarter around 771K.

Coloring Games: Color & Paint also did not generate revenue but showed strong download numbers, peaking at about 85K in early May. Downloads remained steady, ranging from 44K to 83K throughout the quarter. Active users saw a consistent increase, starting from around 561K in late March and reaching up to 710K by the end of May, before slightly declining to approximately 670K by the end of June.

Baby Panda's School Bus had minimal revenue, with occasional peaks up to $8. Download numbers were robust, peaking at about 85K in early May. The app maintained steady downloads around 50K to 65K throughout the quarter. Active users peaked at 144K in early May and remained strong, ending the quarter with approximately 122K.

For more detailed insights and further analysis, visit Sensor Tower.